Greater Consumer Control Means That Companies Must Rely More on Marketing

question 12

Multiple Choice

Greater consumer control means that companies must rely more on marketing by ________.

• A) intrusion
• B) attraction
• C) competition
• D) forceful persuasion
• E) impersonal selling

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Definitions:

Relationship

A connection, association, or involvement between two or more entities, individuals, or concepts, based on interaction, kinship, or shared characteristics.

Class Position

An individual's or group's status within a society's hierarchy, often related to occupation, wealth, and education.

Change

The process through which something becomes different in some particular way, without permanently losing its identity.