Which of the Following Is an Example of Consumer-Generated Marketing

question 38

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A) Cristal, a jewelry store, uses its page on Facebook to provide information about its upcoming products to its customers.
• B) Figa, a leading provider of athletic shoes, helps its customers customize their shoes on its Web site and choose personalized settings.
• C) Fun & Run, a local amusement park, promotes its services by allowing consumers to upload videos and write reviews about the park.
• D) Barton's, a local pet supply store, rewards frequent buyers with vouchers and exclusive offers.
• E) Energix, a manufacturer of soft drinks, attracts customers through televised advertisements.

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Definitions:

Normal Profit

The minimum level of profit needed for a company to remain competitive in the market, equating to its opportunity costs.

Economic Profit

The surplus remaining after total costs (including both explicit and implicit costs) are subtracted from total revenues, reflecting the opportunity costs of all resources.

Monopolistically Competitive

A market structure characterized by many firms selling differentiated products with few barriers to entry.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums, faced by a business.