Differentiate Between Consumer Promotions and Trade Promotions

question 69

Essay

Differentiate between consumer promotions and trade promotions. Explain the various tools used in trade promotions.

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Definitions:

Indirect Method

An accounting practice used to prepare the cash flow statement, where net income is adjusted for non-cash transactions and changes in working capital to calculate cash flow from operating activities.

Net Income

The total revenue minus total expenses, representing the company's profit.

Operating Activities

These are the primary day-to-day activities of a business that relate to its production, sales, and deliveries of its products and services.

Prepaid Insurance

An asset account that represents the amount paid for insurance coverage in advance of the service period.