Examlex
What are the different functions of the members of a marketing channel?
Marketing Objectives
Goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.
High Value Content
Content that is considered to be of great relevance, usefulness, or importance to its intended audience.
Owned Media
Owned media refers to any web property that an organization can control and is unique to its brand, such as websites, blogs, and social media accounts.
Brand's Messages
Communications conveyed by a brand to its audience, encapsulating its values, benefits, and reasons to support or engage with the brand.
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