Which of the Following Is True of Direct Marketing

question 1

Multiple Choice

Which of the following is true of direct marketing?

• A) Its marketing message is fixed and does not change according to the customer's requirements.
• B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
• C) It is presented as company news rather than as a sales-directed communication.
• D) It does not involve any interaction between the company and its customers.
• E) It is an impersonal promotion tool that hinders two-way communication.

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