Which of the Following Is Most Likely a Difference Between

question 57

Multiple Choice

Which of the following is most likely a difference between advertising and sales promotions?

• A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
• B) Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
• C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
• D) Advertising can trigger quick sales, while sales promotions cannot.
• E) Advertising is not as effective in building long-term brand preferences as sales promotions are.

---

Definitions:

Square Feet

A unit of area measurement equal to a square that measures one foot on each side, commonly used in the United States.

Spending Variance

is the difference between the actual amount spent on materials, labor, or overhead and the budgeted amount for these items.

Fixed Cost

An expense that remains constant, irrespective of the volume of products or services manufactured or traded.

Variable Cost

Costs that vary directly with the level of production or output.