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What are the main forms of direct and digital marketing?
Group Relationships
Refers to the dynamics and interactions that occur among individuals when they form groups, affecting behavior, attitudes, and social structures.
Society
A group of individuals sharing a common territory and culture, and who interact and create relationships that form a distinct entity with shared norms and values.
Social Control Theory
A theory in sociology that suggests mechanisms, strategies, and processes that regulate individual and group behavior, leading to conformity and compliance to the rules of a society.
Social Norms
Expected standards of conduct within a society that guide the behavior of its members.
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