Which of the Following Is an Example of Ethnographic Research

question 55

Multiple Choice

Which of the following is an example of ethnographic research?

• A) The marketing team at Amex Inc. conducts surveys through mail.
• B) The marketing team at ProValue Corp. analyzes information from its internal database.
• C) A researcher at Evans Inc. manipulates the variable of price and studies sales records.
• D) A researcher at Louis Inc. visits customers' homes to observe their daily routines.
• E) The research team at Hollis Inc. uses secondary data to draw inferences about the firm's customer service.

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Definitions:

Relative Deprivation

A perception of disadvantage or injustice experienced by comparing oneself or one's group to others who are seen as better off.

Social Movements

Collective efforts by groups of people to bring about social change or resist social change based on shared beliefs or goals.

Solidarity Theory

A theory in sociology that emphasizes the importance of shared values, interests, and objectives in creating a sense of unity and support within a group or society.

Demographic Transition Theory

Explains how changes in fertility and mortality affected population growth from preindustrial to postindustrial times.