According to the Text, ________ Are the Most Important Actors

question 43

Multiple Choice

According to the text, ________ are the most important actors in a company's microenvironment.

• A) stockholders
• B) employees
• C) suppliers
• D) resellers
• E) customers

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Definitions:

Multi-level Marketing

A strategy some direct sales companies use to encourage existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales.

Public Relations

Nonpersonal communication focused on promoting positive relations between a firm and its stakeholders.

Personal Selling

A direct marketing approach where sales representatives personally interact with potential customers to facilitate a purchase.

Market Feedback

The information or opinions returned by the market or consumers about a product or service after it has been launched or tested.