In the BCG Growth-Share Matrix,stars Refer to Products or Businesses

question 64

Multiple Choice

In the BCG growth-share matrix,stars refer to products or businesses with a ________.

• A) low market share in a niche market
• B) low relative market share in a market with high growth prospects
• C) greater market share than all their competitors combined in a saturated market
• D) high market share in a market with a high growth rate
• E) high market share in a market that is set to shrink significantly

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Resources or instruments utilized to discover or locate information, often used in research or investigations.

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