Pacific Fisheries Groups Its Customers by Regions in the U

question 29

Multiple Choice

Pacific Fisheries groups its customers by regions in the U.S.,such as Midwest,Northeast,and Southwest.For each region,Pacific Fisheries tailors a different set of advertisements and promotions.Based on which of the following segmentation variables does the firm divide its market?

• A) behavioral factors
• B) personality characteristics
• C) geographic location
• D) benefits sought
• E) demographics

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