Which of the Following Statements Regarding Marketing Intelligence Is True

question 85

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
• B) The advantage of using competitive intelligence is negligible as it is based only on internal sources of data.
• C) All marketing intelligence inputs are available at no cost to all potential users.
• D) Marketing intelligence is the systematic collection and analysis of publicly available information.
• E) Marketing intelligence efforts are more focused on gaining insights into a firm's consumers rather than its competitors.

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Definitions:

Uses and Gratification Theory

A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.

Target Public

The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.

Social Proof

The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Group Conformity

The phenomenon where individuals in a group tend to match their beliefs, attitudes, and behaviors to those of the group.