Which of the Following Is True of Competitive Marketing Intelligence

question 78

Multiple Choice

Which of the following is true of competitive marketing intelligence?

• A) It can predict a firm's future but not the pattern of forces in the market.
• B) It cannot be collected from internal sources of a firm such as employees and sales force.
• C) It requires inside information from a competitors' internal database.
• D) It can be obtained from information that is available in the public domain.
• E) It can be obtained from online databases only through subscription and a fee.

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The process of creating the layout, content, and graphics of a website to ensure usability and meet the objectives of its owner.

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The largest retail bookseller in the United States, offering a wide range of books, e-books, magazines, and related products.

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The online presence of The New York Times, a major American newspaper known for its in-depth news coverage, analysis, and opinion.