Which of the Following Is an Example of Ethnographic Research

question 55

Multiple Choice

Which of the following is an example of ethnographic research?

• A) The marketing team at Amex Inc. conducts surveys through mail.
• B) The marketing team at ProValue Corp. analyzes information from its internal database.
• C) A researcher at Evans Inc. manipulates the variable of price and studies sales records.
• D) A researcher at Louis Inc. visits customers' homes to observe their daily routines.
• E) The research team at Hollis Inc. uses secondary data to draw inferences about the firm's customer service.

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Definitions:

Ph.D. Degree

A Doctor of Philosophy degree, which is a postgraduate academic degree awarded by universities to candidates who have submitted a thesis based on original research in their field of study.

Mary Whiton Calkins

An American psychologist who was the first woman to serve as the President of the American Psychological Association and a pioneer in memory research.

Wilhelm Wundt

Often referred to as the "father of experimental psychology," he founded the first formal laboratory for psychological research in 1879.

Introspection

The examination of one's own conscious thoughts and feelings, often as a method in psychological research to understand mental states and processes.