Which of the Following Statements Is True of International Marketing

question 54

Multiple Choice

Which of the following statements is true of international marketing research?

• A) International marketing research has declined over the past decade due to global economic decline.
• B) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations.
• C) International researchers follow a different set of steps in marketing research than domestic researchers.
• D) Language translation in international marketing research typically increases costs and raises the risk of errors.
• E) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary.

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Definitions:

Making a Complaint

The act of expressing dissatisfaction or reporting a problem regarding a service, product, or experience, usually to seek resolution.

Greater Discount

A larger reduction in price offered on goods or services, typically used as a sales promotion strategy to encourage purchasing.

Losing a Client

The process or event where a business or individual loses a customer or client, typically resulting in a loss of revenue and/or relational capital.