A Firm Uses a Small Convenience Sample to Gather Data

question 14

Multiple Choice

A firm uses a small convenience sample to gather data on customer reactions.It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm.This is an example of ________.

• A) informal surveys
• B) experimental research
• C) neuromarketing
• D) direct marketing
• E) data mining

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Definitions:

Fair Deal

A set of domestic reforms proposed by U.S. President Harry S. Truman in 1949, including civil rights, healthcare, and education improvements.

Taft-Hartley Act

A 1947 U.S. federal law that restricted the activities and power of labor unions, formally known as the Labor Management Relations Act.

Operation Wetback

A 1950s U.S. immigration law enforcement initiative aimed at the mass deportation of undocumented Mexican immigrants.

Universal Declaration of Human Rights

A foundational document adopted by the United Nations in 1948, outlining the rights and freedoms entitled to all human beings.