Examlex
People tend to interpret new information in a way that will support what they already believe.This is called ________.
Ethnographic Research
A qualitative research method that studies people in their natural environment to understand cultural phenomena.
Consumer Behavior
The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Campbell Soup Company
An American processed food and snack company known for its iconic canned soups and related products.
Observational Data
Information collected through directly watching behaviors or phenomena, often used in qualitative research.
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