By Offering Product and Marketing Variations to Segments and Developing

question 19

Multiple Choice

By offering product and marketing variations to segments and developing a stronger position within several segments,companies hope to create more total sales through segmented marketing than ________ marketing across all segments.

• A) undifferentiated
• B) differentiated
• C) niche
• D) local
• E) individual

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Definitions:

Living Expenses

costs associated with day-to-day life, such as housing, food, and transportation.

Percent Rate

The percentage that indicates the rate at which a certain value, such as interest, increases or decreases.

Percent Rate

a rate that describes a portion of a hundred in finance, often related to interest or growth rates.

Portion

A part or segment of the whole, often expressed as a fraction or percentage.