A Start-Up Owner Must Estimate What Percentage of the Total

question 61

True/False

A start-up owner must estimate what percentage of the total market potential might become customers of the business in a targeted area.

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Definitions:

Overt Responses

Visible or externally observable actions or reactions to stimuli.

Sexual and Aggressive

Terms describing fundamental drives in human behavior, often associated with Freud's theories, focusing on the instinctual aspects of personality.

Higher Needs

In Maslow's hierarchy, refers to the more complex emotional or psychological desires such as esteem, respect, and self-actualization.

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that aims to explore the unconscious mind to understand and treat psychological disorders, emphasizing early childhood experiences and the role of the unconscious.