Firms That Are Not Technology Oriented Must Develop New Capabilities

question 118

Multiple Choice

Firms that are not technology oriented must develop new capabilities to survive. For example, when Amazon.com changed the face of e-retailing in the 1990s, traditional brick-and-mortar bookstores had to adapt quickly. To regain competitiveness, they had to ________, which wasn't always easy for them to do.

• A) bolster their information technology capabilities
• B) eliminate all books from their product mix
• C) build more stores
• D) hire more sales staff
• E) pay higher salaries to their employees

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Definitions:

Cash Operating Expenses

Expenses that a company must pay out in cash, such as salaries, utilities, and rent, related to its operational activities.

Incremental Sales

The addition to total sales generated by a specific business activity or decision, beyond what would have otherwise been achieved.

Income Tax Expense

The cost charged against earnings from operations and other activities, representing the amount of income taxes owed to governmental authorities.

Working Capital

The difference between a company's current assets and current liabilities, indicating short-term financial health and operational efficiency.