Clifford Is the Marketing Manager in a Small Firm

question 55

Multiple Choice

Clifford is the marketing manager in a small firm. In addition to his marketing-related duties, he is also in charge of recruitment. This is an example of

• A) social loafing.
• B) job enlargement.
• C) free riding.
• D) low instrumentality.
• E) negative reinforcement.

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Definitions:

Formula Selling Presentation

A structured sales approach that follows a predetermined script or formula, aiming to cover all relevant points and overcome potential objections systematically.

Need-satisfaction Presentation

A sales approach that focuses on identifying and meeting the specific needs of a potential customer.

Stimulus-response Presentation

A technique in marketing and psychology where a stimulus is presented to elicit a specific response from the target audience.

Need-satisfaction Format

A sales approach focused on identifying and fulfilling the needs and desires of potential customers.