Which of the Following Correctly Identifies the Motivation of Firms

question 59

Multiple Choice

Which of the following correctly identifies the motivation of firms using a market segmentation strategy?

• A)With limited resources,firms can better satisfy the wants and needs of a smaller target market.
• B)Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
• C)This strategy enables a firm to identify common traits in different consumer groups.
• D)Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.