All of the Following Are Part of the Marketing Process

question 137

Multiple Choice

All of the following are part of the marketing process except :

• A)designing the most efficient method of production of a new product.
• B)determining the brand name for a new product.
• C)contacting buyers after a sale to ensure customer satisfaction.
• D)developing an understanding of the customer behaviour.

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Definitions:

Knowledge Retention

Knowledge Retention is the process of systematically capturing, storing, and managing the knowledge created within an organization to ensure it can be accessed and used in the future.

Market Definition

The process of determining the boundaries of a market, including potential customers and competitors, based on geography, demographics, and product use and needs.

Situation Assessment

An evaluation of the current conditions, challenges, and opportunities facing an organization or project, often as a basis for strategic planning.

Diseconomies Of Scale

Refers to the phenomenon where, beyond a certain point, increasing production results in a rise in the average cost of each unit produced due to factors like management inefficiencies and logistic issues.