A Particular Problem That Big Ideas Face Is That the Message

question 113

Multiple Choice

A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the brand.This is known as ________.

• A)marketing imperialism
• B)the carryover effect
• C)overpowering creativity
• D)cannibalistic creativity
• E)vampire creativity

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Definitions:

Interrupted Time Series Experiments

Research design involving observations of a given variable over time, both before and after an intervention, to assess the effect of that intervention.

Program Logic Model

A tool used in program evaluation that visually represents the relationships between a program's resources, activities, outputs, and intended outcomes.

Intermediate-term Changes

Transformations or developments that occur over a middle-range period, not immediately but not lasting long enough to be considered long-term.

Stakeholders

Individuals or groups who have an interest or stake in the outcome of a project, decision, or organization.