What Is at the Core of All Account Planning

question 139

Multiple Choice

What is at the core of all account planning?

• A)consumer research
• B)pricing plans
• C)situation analysis
• D)competitive advantage
• E)distribution management

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Definitions:

Convincing Consumers

Refers to the strategies and methods employed by businesses to persuade potential customers of the value and benefits of their products or services.

Integrated Marketing Communication

A strategic approach that aims to unify different marketing methods such as advertising, sales promotion, public relations, and social media to present a consistent message and achieve a comprehensive marketing objective.

IMC

Integrated Marketing Communications, a strategic approach that merges various marketing methods and tools into a coherent, consistent message to optimize the communication impact on target audiences.

Cost-Per-Click

A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.