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________ Are People Who Search,share,and Initiate Marketing Communication and Brand

question 11

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________ are people who search,share,and initiate marketing communication and brand relationships.


Definitions:

Negatively

In a manner that expresses or implies a negative response, pessimism, or detrimental quality.

Affective Evaluation

The process of assessing something based on feelings, emotions, or moods associated with the experience or expectation of it, rather than objective or rational assessment.

Attitudes

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor, shaping how individuals think and behave.

Concert Tours

A series of live music performances by an artist or band traveling to different locations over a specific period.

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