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The Most Common and Long-Standing Explanation of Advertising Effects Is

question 122

True/False

The most common and long-standing explanation of advertising effects is referred to as AIDA,which stands for attitude,interest,decision,and action.


Definitions:

Ciliary Muscle

A ring-shaped muscle in the eye that changes the shape of the lens to focus on near or distant objects.

Visual Accommodation

Process of making adjustments to lens shape so light from an object falls on the retina.

Lens

A piece of glass or other transparent material shaped to converge or diverge transmitted light and form an image.

Human Skin

The body’s outer covering, which protects against heat, sunlight, injury, and infection while regulating body temperature and storing water, fat, and vitamin D.

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