Paid Persuasive Communication That Uses Mass and Interactive Media to Reach

question 22

Multiple Choice

Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.

• A)advertising
• B)personal selling
• C)public relations
• D)sponsorship
• E)sales promotion

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Definitions:

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of inventory, accounts receivable, and meeting short-term liabilities.

Treasury Bills

Short-term government securities issued at a discount from the face value and mature in a year or less, representing a secure, low-risk investment option.

September 11

A date marking significant terrorist attacks in the United States in 2001, leading to widespread global economic and political effects.

Price Weighted Stock Index

An index in the stock market where the impact of each company’s stock on the index is directly proportional to its share price.