________ Takes Place When a Set of Thoughts and Feelings

question 20

Multiple Choice

________ takes place when a set of thoughts and feelings become linked to a brand through repetition of the message.

• A)Resonance
• B)Conditioned learning
• C)Differentiation
• D)Social learning
• E)Cognitive learning

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Definitions:

Encoding

The process of converting information into a form that allows it to be stored in our memory.

Cognitive Processes

Mental activities such as thinking, understanding, learning, and remembering.

Unattended Information

Information that is present in the environment but is not the focus of one's attention and hence is processed minimally or not at all.

Sensory Memory

The shortest-term element of memory, which allows retention of impressions of sensory information after the original stimuli have ended.