Which of the Following Are the Two Fundamental Components of the Direct-Marketing

question 44

Multiple Choice

Which of the following are the two fundamental components of the direct-marketing business?

• A)communication sent directly to the consumer and promotion of brand awareness
• B)promotion of brand awareness and consumer response sent directly back to the source
• C)IMC and database marketing
• D)communication sent directly to the consumer and consumer response sent directly back to the source
• E)consumer response sent directly back to the source and comparative marketing

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Definitions:

Consumer Reports Magazine

A monthly magazine that publishes reviews and comparisons of consumer products and services based on reporting and testing.

People Magazine Advertising

The purchase of advertising space in People Magazine, a popular American weekly magazine that specializes in celebrity news and human-interest stories, to reach a wide audience.

External Search

The process whereby consumers seek out information outside of their personal knowledge base to make informed purchasing decisions, often involving research and comparison.

Public Source

Material or information that is freely available and accessible to the general public.