Sales-Force Promotions Include Two General Sets of Promotional Activities Directed

question 98

True/False

Sales-force promotions include two general sets of promotional activities directed at salespeople: (1)activities that better prepare salespeople to do their jobs and (2)incentives that motivate salespeople to work harder.

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Definitions:

Nonsense Syllables

Strings of letters that do not follow grammatical rules and do not have meaning, used in memory and learning experiments.

Encoding Failure

The inability to recall specific information because of insufficient encoding of the information at the time of memory formation.

Repression

A defense mechanism where unpleasant thoughts, feelings, or desires are excluded from conscious awareness.

Proactive Interference

The phenomenon where older memories hinder the recall of newly learned information.