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Advertising Can Be Used to Transform a Product into a Distinctive

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Advertising can be used to transform a product into a distinctive brand.


Definitions:

Brain Ablation

A medical procedure that involves removing or destroying tissue in the brain to treat neurological or psychological conditions.

DBS

Deep Brain Stimulation, a surgical treatment involving the implantation of a medical device that sends electrical impulses to specific targets in the brain to treat neurological disorders.

rTMS

Repetitive Transcranial Magnetic Stimulation, a non-invasive procedure that uses magnetic fields to stimulate nerve cells in the brain, often used in treating depression.

Period Of Stimulation

The duration during which a specific physiological or psychological process is activated or increased.

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