The Area of Public Relations That Focuses on Developing Media

question 2

Multiple Choice

The area of public relations that focuses on developing media contacts is called ________.

• A)internal marketing
• B)media relations
• C)public affairs
• D)cause marketing
• E)lobbying

Understand the components of attitudes and their relationship with behaviors and attitude development.

Identify techniques of persuasion, including the foot-in-the-door technique.

Analyze the concept of deindividuation and its examples, such as mob behavior.

Understand the historical context and evolution of the classification of gender identity and sexual orientation disorders within the DSM.

---

Definitions:

You-Attitude

A communication approach that focuses on the audience's needs and interests, emphasizing what is beneficial to them.

Non-Emotional Appeal

Non-emotional appeal refers to persuasive strategies that rely on logic, facts, and rational arguments instead of invoking feelings or emotions.

Publicly Traded

Describes a company whose shares are available for buying and selling by the general public on stock exchanges.

Annual Reports

Comprehensive reports issued by a company, detailing its activities, financial performance, and strategies over the previous year.