Which Question Would Most Likely Be Asked to Evaluate the Output

question 66

Multiple Choice

Which question would most likely be asked to evaluate the output of a PR campaign?

• A)What was audience knowledge of the brand before the campaign?
• B)Can we associate a change in product trial during the campaign?
• C)What was the audience attitude toward the brand before the campaign?
• D)How much and what kind of buzz are tweets generating?
• E)Was there a change in repeat purchasing during the campaign?

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Definitions:

Social Support

Assistance and comfort provided by others, which can be emotional, informational, or practical in nature.

New Skills

Abilities and competencies acquired through training or experience that are essential for performing new tasks or duties.

Situational Constraints

Are external factors or conditions that limit or restrict individuals' ability to achieve a task or an objective.

Sufficient Funds

Having enough money or resources available to cover expenses or investments required.