Sandra Works for the Local Chapter of the Humane Society,a

question 56

Multiple Choice

Sandra works for the local chapter of the Humane Society,a non-profit organization dedicated to protecting animals.Sandra has worked to identify area residents who are likely to donate to the Humane Society.She will invite all of these potential donors to a fun family day event that she is organizing at the Humane Society.Sandra is involved in ________.

• A)issue management
• B)recruitment
• C)fund-raising
• D)crisis management
• E)internal marketing

---

Definitions:

Consumer Surplus

The divergence in the anticipated price for a good or service by consumers and the actual price they pay.

Willingness to Pay

The maximum amount a consumer is prepared to spend on a good or service, reflecting the perceived value of the good or service to the consumer.

Next-Best Alternative

The best option available to someone after the top choice is taken away, frequently referenced in the context of opportunity cost.

Willie Nelson

A renowned American musician, actor, and activist, known for his contributions to country music.