Ian Works in the Public Relations Function in His Company

question 57

Multiple Choice

Ian works in the public relations function in his company.When he wants exposure for some aspect of his company,he contacts people he knows,such as Lisa,a reporter for the local newspaper,or Anthony,Melissa,and Stephanie at the local television stations.Ian has worked hard to develop these media contacts.In public relations,this relationship management is known as ________.

• A)external relations
• B)media relations
• C)public affairs
• D)corporate relations
• E)reputation management

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Definitions:

Self-Actualization Needs

The drive to become what one is capable of becoming; it represents the pursuit of realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.

Self-Definition

How an individual identifies or characterizes themselves, often in relation to their beliefs, values, and experiences.

Win-Win Strategy

A strategy that leads to a solution in which both sides feel they have come out on top.

Compromise

An agreement or settlement of a dispute that is reached by each side making concessions, often seen as a way to resolve conflicts.