Name and Describe the Three Broad Categories into Which Public

question 138

Essay

Name and describe the three broad categories into which public relations tools can be divided.Give an example of each.

---

Definitions:

No-Name Brand Wok

A wok (a versatile round-bottomed cooking vessel) marketed without a brand name, often implying it is generic or lesser-known.

Losing Customers

The process by which a business experiences a decline in its customer base due to various factors such as poor service, high prices, or better competition.

Profitably Self-Sort

A situation where consumers or entities voluntarily segregate themselves based on their preferences or profitability criteria, often observed in markets.

No-Name

Products that are sold without a brand name, often at lower prices than their branded counterparts.