What Is Meant by the Term Effective with Respect to Advertising

question 99

Multiple Choice

What is meant by the term effective with respect to advertising?

• A)The advertising delivers the results the marketer has specified for the advertising.
• B)The advertising wins creativity awards,such as the Effie or the Clio.
• C)The advertising is remembered by at least 50 percent of the target audience.
• D)The advertising results in increased sales.
• E)The advertising media exposure was purchased at the lowest possible cost to reach the target audience.

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Definitions:

Personal Appearance

The way one dresses, grooms, and presents themselves physically to the outside world.

Self-Perception

An individual's awareness of and attitude towards their own character, feelings, motives, and desires.

Unrealistic Pessimistic

A tendency to expect the worst possible outcome in a situation, beyond a realistic appraisal of the actual risks or outcomes.

Personally Responsible

Taking accountability for one's actions and decisions.