The Main Concern the FTC Has When an Advertiser Makes

question 97

Multiple Choice

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream) is whether the ________.

• A)substitution is necessary
• B)demonstration uses puffery
• C)advertiser indicates that substitutes are used in the demonstration
• D)consumer knows substitutes are used in the demonstration
• E)demonstration falsely upgrades the consumers' perception of the advertised brand

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Definitions:

Idioms

Expressions whose meanings are not predictable from the usual meanings of their constituent elements or from the general grammatical rules of a language.

Active Voice

A sentence structure in which the subject of the sentence performs the action expressed by the verb, making the writing clear and dynamic.

Prevalence

The proportion of a population found to have a particular condition or characteristic at a specific time.

Distance

The amount of space between two points, measured physically or conceptually.