Which of the Following Is Designed to Help Marketers and Advertising

question 60

Multiple Choice

Which of the following is designed to help marketers and advertising specialists create transparent advertising in a fair,honest,and forthright manner?

• A)FTC Improvement Act
• B)Principles and Practices for Advertising Ethics
• C)The Public Relations Society of America
• D)National Advertising Review Board Rules
• E)Better Business Bureau of Practices

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Definitions:

Procedural Justice

The fairness and transparency of the processes that lead to outcomes or decisions, which can affect perceptions of fairness and organizational trust.

Discipline

Refers to the system of rules and procedures for how and when punishment is administered and how severe the punishment should be.

Ethicality

The degree to which behaviors, decisions, or actions are in alignment with accepted moral standards and principles.

Progressive Disciplinary Program

A systematic approach to discipline within an organization where the severity of the penalty increases with each subsequent offense.