You Tell Your Friend About the Research You Do Before

question 55

Multiple Choice

You tell your friend about the research you do before an ad even appears in any medium.This research assists in the go/no-go decision about finished or nearly finished ads.This type of testing that assesses the strengths of the finished message and predicts how well it will perform is known as ________.

• A)message strategy testing
• B)surrogate testing
• C)tracking studies
• D)pretesting
• E)test marketing