Media Planners Operate with Computer Models of ________ to Determine

question 54

Multiple Choice

Media planners operate with computer models of ________ to determine media selection,scheduling,and weights (amount of budget) .

• A)animatics
• B)media efficiency
• C)heuristics
• D)media optimization
• E)wave analysis

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Definitions:

Employment

The condition of having a paid job or being engaged in activities or tasks that generate income.

Belief

A mental state or attitude that involves trust or confidence in a proposition, theory, or statement as true.

Alcohol-related Deaths

Fatalities resulting from the excessive or inappropriate consumption of alcohol.

Cirrhosis

A late stage of scarring (fibrosis) of the liver caused by many forms of liver diseases and conditions, such as hepatitis and chronic alcoholism.