To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ________

question 1

Multiple Choice

To make campaign evaluation possible,IMC campaign objectives should be ________ and ________.

• A)creative;measurable
• B)clear;creative
• C)clear;sales-oriented
• D)specific;measurable
• E)creative;specific

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Definitions:

Cumulative Preferred Stock

Cumulative Preferred Stock is a type of stock that entitles its holders to receive dividends in arrears before any dividends can be paid on common stock.

Dividends in Arrears

Dividends on cumulative preferred stock that have not been paid in the period they were due.

Current Liability

A company's debt or obligations that are due within one year and are listed on a company's balance sheet.

Treasury Stock

Shares that were once issued and fully paid for but have since been bought back by the issuing company, reducing the amount of outstanding stock on the open market.