Which Post-Campaign Evaluation Tool Reads Information from a Shopper's Identification

question 104

Multiple Choice

Which post-campaign evaluation tool reads information from a shopper's identification card and records that along with information about products that the shopper purchased?

• A)scanner research
• B)semiotics testing
• C)tracking research
• D)single-source research
• E)pay-out analysis

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Definitions:

Abbreviation

A shortened form of a word or phrase, typically used to save space or avoid repetition.

Diagnosis

The process of identifying a disease or condition from its symptoms and medical test results.

Chemical Agents

Substances that have chemical effects on biological systems, could be therapeutic or toxic.

Disease

A state where an organism's normal functioning is disturbed, typically resulting in specific symptoms and signs.