At the Most Basic Level of Evaluation of the Effectiveness

question 148

Multiple Choice

At the most basic level of evaluation of the effectiveness of a sales promotion,managers require proof of ________.

• A)brand recognition
• B)brand recall
• C)promotion execution
• D)trial rates
• E)sales rates

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Definitions:

Investment Decision

The process of evaluating the potential profitability or worth of an investment or project.

Financial Intermediaries

Institutions such as banks, mortgage companies, and finance companies, that serve as go-betweens, borrowing from people who have saved to make loans to others.

Capital

Wealth in the form of money or assets, invested in order to start a business or invest in order to generate more wealth.

Real GDP

Gross domestic product adjusted for changes in the price level, providing a more accurate picture of an economy's size and growth.