Refer to the Passage Below to Answer the Questions That

question 128

Essay

Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising,resulting in Dell becoming the top-selling personal computer brand.Consumers could purchase a Dell computer only directly from Dell,either by calling the toll-free number or visiting Dell's website.One of Dell's popular television commercials included Steve,a young man who would usually say,"Dude,you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in,and in fact,that's when Dell's sales started to skyrocket.However,Dell has stopped that campaign and has moved on to others.
-It seems like every week Dell has a special offer for consumers.For example,one offer included a free printer and digital camera with the purchase of a desktop computer.How could marketers evaluate the effectiveness of sales promotion offers such as this?

---

Definitions:

Numbering

A method used to organize or prioritize information, lists, or items in a sequential order.

Business Reports

Formal documents that provide analyses, research findings, or updates on business matters, helping in decision-making processes within organizations.

Test of Experience

A method of evaluating something based on the outcomes of its actual use or application over time.

Negative Test

A quality assurance test aimed at ensuring that a software application does not perform an action under specific conditions or inputs.