The ________ of a Specific Media Vehicle Is the Percentage

question 84

Multiple Choice

The ________ of a specific media vehicle is the percentage of that vehicle's audience that matches the brand's target market.

• A)frequency distribution
• B)targeted reach
• C)effective frequency
• D)targeted frequency
• E)reach distribution

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Definitions:

Arrival Rate Distribution

In queuing theory, it is the probability distribution of the frequency at which entities arrive at a system to receive service.

Number of Phases

The distinct stages through which a process, project, or phenomenon passes.

Number of Channels

Refers to the methods or pathways through which a product or service is distributed from the manufacturer or provider to the consumer.

Queue Discipline

The policy or rule set dictating the order in which tasks or customers are serviced, such as first-come-first-served or priority-based.