A Media Strategy That Involves High ________ Most Likely Involves

question 83

Multiple Choice

A media strategy that involves high ________ most likely involves creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.

• A)continuity,aperture
• B)aperture,continuity
• C)frequency,reach
• D)reach,frequency
• E)distribution,reach

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Definitions:

Inferior Good

A type of good whose demand decreases when consumer income rises, and vice versa, often contrasted with normal goods whose demand increases with rising income.

Normal Good

A good for which demand increases when consumer income rises, and decreases when consumer income falls.

Income Effect

The change in an individual's or economy's income and how that change affects the quantity demanded of a good or service.

Substitution Effect

The change in consumption patterns due to a change in relative prices, holding the consumer's overall utility constant.