Which Metric Is Designed to Estimate the Impact of an Integrated

question 115

Multiple Choice

Which metric is designed to estimate the impact of an integrated campaign that includes both digital and measured media?

• A)frequency distribution
• B)gross rating points (GRPs)
• C)targeted rating points (TRPs)
• D)share of voice
• E)total audience impressions

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Definitions:

Sales Presentation

A detailed pitch or demonstration of a product or service designed to inform and persuade potential buyers.

Closing Question

A strategic question posed by a salesperson designed to lead the conversation towards the completion of a sale, aiming to secure a commitment from the prospect.

Product's Benefits

The advantages or positive outcomes that customers can expect from using a product, which can include solving problems or fulfilling needs.

Hostile Mood

A negative emotional state characterized by feelings of anger, irritation, or resentment, which can affect interpersonal interactions and decision-making processes.