The First Step in IMC Planning Is ________

question 66

Multiple Choice

The first step in IMC planning is ________.

• A)backgrounding
• B)targeting
• C)positioning
• D)setting objectives
• E)selecting media

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Definitions:

Psychological Deficiencies

Lack or impairment in cognitive, emotional, or behavioral functioning that affects an individual's psychological well-being.

Social Deficiencies

Refers to the lack of social skills or abilities that prevents individuals from interacting effectively within a society or certain social situations.

Physiological Deficiencies

Lack or shortage in the body of essential nutrients or substances required for normal biological functioning.

Physiological Needs

Physiological needs are the basic requirements for human survival, such as air, food, water, shelter, clothing, and warmth, which must be met before individuals can focus on higher-level needs.